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    <loc>https://www.wordsavvy.co.uk/blog/use-ai-in-your-business-writing-just-not-on-me</loc>
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      <image:title>blogs repository - Use AI in your business writing, just not on me?</image:title>
      <image:caption>We’re collecting ideas about the use of AI. More specifically, it seems that everyone wants to use AI in their business writing, but no-one wants it used on them. Are we creating writing that no-one wants to read?</image:caption>
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    <loc>https://www.wordsavvy.co.uk/blog/so-what-exactly-is-written-identity</loc>
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      <image:title>blogs repository - So What Exactly is Written Identity? - t’s the combination of how you write and what you say.</image:title>
      <image:caption>The words you write should be as good as the work you do. Having a clear written identity means the whole organisation can see how to put your brand values into their daily writing.</image:caption>
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    <lastmod>2025-08-07</lastmod>
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      <image:title>blogs repository - Why business writing is dull when you’re not. (Early insight into our book). - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.wordsavvy.co.uk/blog/tldr-i-need-help-right-now</loc>
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    <lastmod>2025-09-29</lastmod>
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      <image:title>blogs repository - Writing right now? Check out our R.O.S.E method. - ur Reader, Structure, Story, Edit framework will let you get back to your day job faster. We like to think it’s a version of the tech approach to problem-solving:</image:title>
      <image:caption>Reader - what are the user requirements? Order - how to design the solution. Story - what does it need to work? Edit - check that it functions. You can use this with the document you’re working on right now. Think about your reader first, order your ideas, fill in your story with proof and then edit so you sound like the expert you are.</image:caption>
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    <loc>https://www.wordsavvy.co.uk/blog/are-you-reading-for-a-decision</loc>
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    <lastmod>2025-09-29</lastmod>
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      <image:title>blogs repository - Frustrated with your team’s writing? Let’s make decisions easier. - oo often reading stuff for work is dull. Worse, it’s a poor use of time (money) and emotional effort.</image:title>
      <image:caption>Readers are sent 90+ pages for the next Board meeting. Or a many-slide powerpoint crammed with text. Or a long-winded email that doesn’t seem to get to the point. They’re bombarded with detail and nuance, but can’t seem to find the nub of the problem, or the question that needs answering.</image:caption>
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    <loc>https://www.wordsavvy.co.uk/blog/making-chatgpt-write-like-hemingway</loc>
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    <lastmod>2025-09-29</lastmod>
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      <image:title>blogs repository - Tone? Why Hemingway’s style works for cyber security.</image:title>
      <image:caption>’ve been bothering ChatGPT. Making it do silly things for my own amusement. I’ll be first against the wall when the robot revolution comes.   As a result, this week’s writing recommendation is; be more Hemingway (the goal of every English Lit undergraduate). But there’s more;  how to use and then tone down AI’s Hemingwayness.   Usually ChatGPT churns out corporate blah. I’m probably getting the prompts wrong, but where’s the tone and style? It’s really dull.</image:caption>
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    <lastmod>2026-03-30</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6682c3ad90e37b31a00e5034/98b0c108-2d02-4eb0-8a63-7531bd2c0c87/letter_E.jpg</image:loc>
      <image:title>blogs repository - Let’s Make it Easy to Write Your Website - ven writing a simple business-to-business website can be painful. They should be easy; it’s just a shop window, a way of making prospects interested enough to get in touch. They end up being an endless time-suck.</image:title>
      <image:caption>Why does this happen?</image:caption>
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    <loc>https://www.wordsavvy.co.uk/blog/writing-for-a-decision-asking-for-what-you-want</loc>
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    <lastmod>2025-09-29</lastmod>
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      <image:title>blogs repository - Is Your Board Bored? How To Ask For What You Want; Upfront. - ou need a decision from the senior management team. You have the recommendation ready and the supporting evidence. You’ve got graphs and infographics, everything.</image:title>
      <image:caption>Then you kick off like this:</image:caption>
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    <loc>https://www.wordsavvy.co.uk/blog/pr-why-one-press-release-is-not-enough</loc>
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    <lastmod>2025-09-29</lastmod>
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      <image:title>blogs repository - Why One Press Release Is Not Enough. And What You Can Do Instead - R is often a nice-to-have rather than a must-have. For small businesses it can seem time-consuming, expensive, and you’re not even sure if it works. Usually, there are more pressing things to do.</image:title>
      <image:caption>Then there’s a big win for the company. You land a prestigious client, get investment, have a brand new product or are shortlisted for an industry award. Suddenly you have something you want to tell the world about. So you ask around for a freelancer or small agency and tell them you need a press release.</image:caption>
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    <loc>https://www.wordsavvy.co.uk/blog/blogging-for-techies-tell-them-the-best-bit</loc>
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      <image:title>blogs repository - Blogging for Experts. Writing as a tech process. - ur quick idea is: don’t bury the lede. (We nicked this from journalism). You don’t need to lead up to a brilliant denouement in your last paragraph, you need to keep your reader engaged from the outset.</image:title>
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